Royco

Royco Mchuzi Mix

Royco is a food additive that has been in the market for almost three decades and has been a true partner in the kitchen – transforming ordinary meals into finger licking ones.

• Royco is a blend of: Herbs & spices, cornstarch, salt & flavour enhancers
• Royco was launched in 1978 as Roiko. It was the first beef flavouring in the market and only one pack size (15g sachet) was launched. In 1984 the Roiko 200g tub was launched and then in 1993 Roiko was re-launched as Royco
• Royco Cubes were launched in 1996. The cubes have been showing significant growth over the last few years. Royco gives food an appetising flavour, nice taste, aroma, appearance and thickens stews thus making it enjoyable for the whole family. Royco is the trusted partner in the kitchen helping you add colour, and enriching your meals so that the whole family can enjoy. It enhances the taste and aroma of your food transforming it into such an appetizing meal that your family cannot help asking for more. Royco can be used on different foods like meat, fish, chicken, eggs, sukuma wiki, spinach and traditional greens. You can even add Royco to flavour rice, potatoes and arrowroots

Benefits to consumers

Variety of usage/Ease of use

Thickens soups (Royco Mchuzi mix)

Gives food aroma

Transformation of meals from bland to tasty meals

Brings family together

Appetising aroma/colour

Increased confidence as a woman and a mother

Your family will love your cooking.

Royco activations

The Royco-Githeri Collabo Poa Activation

Githeri is one of the biggest dishes in Kenya consumed across different tribes where it's known by different names; Nyoyo by the Luo, Isinyo/Muthokoi by the Akamba, Chioyo by the Kissi and Engiraruma by the Maasai.

Githeri meals are generally very bland hence need to demonstrate / expose to the consumers to great tasting meals cooked with Royco and thereby create the habit of using Unilever's seasoning products.

Fichua Githeri Ushinde Nyumba na Royco

Promotion Mechanics

•Buy flashed Royco 15g, 200g or 500g

•SMS the 8 letters code you find inside the pack/lid to a short code 2828.

•An instant sms will be sent to the sender to confirm entry into the promotion.

•Winners will be notified of their winning through a short code 2828.

•Do not put a space between the code

•One random digit has only one chance of entry to the promo and one chance of winning.

•Cash awards collection at M-PESA and ZAP.

•SMS costs 5/-

•Timing;

12 weeks from February 10th 2010 to May 10th 2010.

Prizes;

Cash prizes

•of Kshs. 500/= for above 700 people every week

•Of Kshs 1,000/- for15 winners weekly

•Of Kshs 10,000/- to 1 winner weekly.

•Of Kshs 100,000/- for 1winner monthly

•Of Kshs 50,000/- for 1winner monthly

•Of a3 Bedroomed house in Kitengela

Draws to be conducted weekly. A total of 8,696 winners for the 12 weeks.

•Grand prize house at Kitengela, 3 bedrooms self contained with a compound.

•The promotion is open all to people aged 18 and above only.

•The promotion is applicable to only ZAIN and Safaricom Subscribers

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