Our mission
We are a successful, growing, sustainable business. We will work to create a better future everyday. We will help people look good, feel good and get more out of life with brands and services that are good for them and for others. We will inspire people to take small everyday actions that can add up to a big difference for the world. We will develop new ways of doing business that will allow us to double the size of our company while reducing our environmental impact.
Behaviour
Our first priority is to our consumers then, our customers, employees and communities. When we fulfil our responsibilities to them, our shareholders will be rewarded.
We will win through a growth mentality and a positive approach to all our stakeholders, based on clear accountability and bias for action.
A clear direction
The four pillars of our vision set out the long term direction for the company – where we want to go and how we are going to get there:
We work to create a better future every day
We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.
We will inspire people to take small everyday actions that can add up to a big difference for the world.
We will develop new ways of doing business that will allow us to double the size of our company while reducing our environmental impact.
Small actions, big difference
We’ve always believed in the power of our brands to improve the quality of people’s lives and in doing the right thing. But today, with the scale of the challenges the world faces, it’s easy to believe that our individual actions are too small to make a difference.
Because of the sheer range of our portfolio, our global reach and scale, we can give people the confidence that their small actions, together with those of millions of others who buy our brands every day, can make a big difference.
For example, together we are already saving over 3 million lives by encouraging hand hygiene, improving the oral health of tens of millions of people by creating a toothbrush that costs only 10 Shillings, and supporting millions of farmers and their families by purchasing tea from sustainably approved sources.
Our small actions really do add up to creating a better future every day.
A better future for the planet
As our business grows, so do our responsibilities. We recognise that global challenges such as climate change concern us all. Considering the wider impact of our actions is embedded in our values and is a fundamental part of who we are.
This is reflected in our vision of growing our business without compromising our commitment to reduce our environmental impact. And this goes right across all that we do, from sustainable sourcing of our materials at one end to sustainable living for consumers at the other.
We know our consumers expect it. The future of our planet demands it.
